Leaders Cosmetics launches a Pop-up Store in Gangnam, Seoul


Leaders Cosmetics launches its first “Leaders Skin Science Lab” pop-up store on M Stage at Gangnam station.


As a dermacosmetic brand, Leaders made its pop-up as a Skin Science Lab which offers visitors a variety of activities related to skin care. Visitors will be able to receive a skin care diagnosis to better understand their current state which will be followed by a solution with the recommended products to use. They will also be able to test the products at the display zone. All products will be available for purchase at a discounted price.


Other activity zones include photo booths where visitors can take pictures with Leaders Brand Ambassador Seung-gi Lee, and a “cool pack zone” where people can play a game to win Leaders cooling masks.


Leaders is also running an event with 3 missions to be completed by the visitors. All visitors who complete the ‘stamp mission’ will be able to receive a Leaders gift set.


The pop-up will be running for a month, from August 16th to September 15th.

Veronica Lopez