Leaders Cosmetics at Cosmoprof Worldwide Bologna!
The global derma-cosmetics brand, Leaders Cosmetics was at Cosmoprof Bologna exhibiting various products, including those that are already CPNP notified as well as those that are newly launched. Cosmoprof Worldwide Bologna is one of the largest exhibition in the world with more than 2,600 exhibitors from 69 countries that drew 250,000 visitors
Leaders Cosmetics has been speeding up its efforts to tap into the European market since 2016 in partnership with the leading distribution chain in France, Marionnaud. Notable products were the 7 Wonders and the Daily Wonders line which were tailored to the skin types of the local customers.
At the exhibition, 15 new products were introduced which are all CPNP notified, ready for sale in the European market. They are to be sequentially released throughout Europe after the fair. Visitors at the booth were greatly excited about the new products, attracted by the fact K-beauty products were customized for the European market.
Leaders Cosmetics will be further targeting the European market by localization strategies based on its expertise and capabilities as a brand created by leading dermatologists.